A Vietnamese Brand on the Global Stage. At Automechanika 2024, one of the world’s most prestigious automotive exhibitions, MHM Coatings proudly becomes the first Vietnamese automotive paint manufacturer to officially participate. More than just a product showcase, this marks a bold declaration: Vietnamese-made automotive paints are ready to stand alongside global giants, driven by innovation, quality, and ambition.
International-Grade Quality – Our Unshakable Foundation
MHM Coatings operates with European-level standards in both technology and quality control:
- A modern manufacturing facility equipped with cutting-edge German technology, featuring automated systems for weighing, solvent/water mixing, cleanroom processing, and lab testing.
- Adherence to international certifications including ISO 9001, VOC ≤ 420 g/L, and full REACH and RoHS compliance.
- The Max Effort Automotive Paint line embodies these standards, offering unmatched durability, gloss, and adhesion.
At Automechanika, visitors can directly test our products’ properties—from gloss level and flexibility to chemical resistance and surface adhesion—through live demonstrations.
Max Effort – A Complete System Compliant with European Regulations
Max Effort is built for global markets including Europe and North America. Key features include:
- VOC ≤ 420 g/L (per EU Directive 2004/42/EC) – eco-compliant.
- REACH-compliant, excluding restricted substances.
- Anti-UV, anti-corrosion, and anti-chemical agents built in.
- Field-tested across thousands of body shops and certified per ISO/EN standards.
Our product line is structured into easy-to-navigate categories: Primers & Fillers, Basecoats, Clearcoats, and Special Effect Colors—optimized for ease of application and business efficiency.
Vietnamese Ambition – Going Global with Pride
MHM’s presence at Automechanika 2024 is a statement of intent: We aim to position Vietnam as a global leader in automotive refinishing.
- Our internationalization strategy began in 2015 and now spans Southeast Asia, the Middle East, and Europe.
- We engage with experts and customers through workshops, tech talks, and knowledge-sharing sessions right at the booth.
- While others focused on imports, MHM invested in local R&D and manufacturing—and is now proud to export Vietnamese quality to the world.
This isn’t just business—it’s a national mission to elevate Vietnam’s industry through quality, knowledge, and innovation.
Cooperation Opportunities – Connecting with the Global Automotive Community
Automechanika 2024 gathers industry leaders, including:
- OEM suppliers, parts distributors, insurers, logistics firms, and garage chains.
- International standards organizations and certification agencies.
MHM Coatings offers flexible collaboration models:
- OEM support, including EU/US compliance advisory.
- Exclusive distribution by region.
- Joint ventures for showroom and training centers.
- Volume-based order benefits and global fulfillment.
Visit us at Booth BF.24 to meet our leadership team, explore demo units, and discuss long-term partnerships.
Experience Our Booth – Where Innovation Comes Alive
The MHM booth features a high-tech, interactive display area:
- Keychain giveaways with Max Effort coatings to test touch and resilience.
- Live spray demonstrations with robotic applicators for consistent finish.
- Gloss and haze tests using InSAR simulation tools.
- Real-time testing for adhesion, tensile strength, chemical resistance, and UV exposure.
With onsite experts explaining every step and result, visitors get an in-depth understanding of our commitment to quality, transparency, and innovation.
Investing in the Community – Beyond Selling Paint
MHM is building an ecosystem that supports sustainable industry development:
- Free training programs for over 1,200 paint technicians across Vietnam.
- Technical consulting and workflow optimization for garages.
- Collaboration with vocational schools to raise a new generation of skilled auto painters.
- Online and offline technical seminars and guides to upskill industry professionals.
We believe that investing in human capital is the key to building a strong, resilient future for the Vietnamese automotive sector.
A Heartfelt Invitation to Join Us
We sincerely thank all our clients, partners, and global friends for their ongoing support. We invite you to visit us at Automechanika 2024 (June 20–22, 2024, SECC, Booth BF.24). Let us share with you not just our products, but our mission to lead Vietnam’s automotive industry into a sustainable, competitive, and globally recognized future.
https://mhmautopaint.com/max-effort-the-perfect-solution-for-flawless-surfaces
